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The DNA of Marketing: An Update on the Marketing Organization StudyMarketing dysfunctionality has a profound impact on company profitability. On average, only 35 percent of dysfunctional or "unhealthy marketing" organizations were more profitable than their competitors while 59 percent of "healthy marketing" organizations beat their competitors.Members can log-in to the Marketing Insights Center Online to view the full study.ANA Senior Marketers' Think Tank, 01/19/06ANA 2005 Annual Conference, 10/06/05 - 10/09/05Edward Landry, Vice President, Consumer & Media Practice, Booz Allen: landry_edward@bah.comMichael Palmer, Executive Vice President, ANA: mpalmer@ana.net

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