ICT/IT www.Ana.net

Link ICT/IT nieuws Anahttp://anairc-nyc.ana.net/dbtw-ppt/guidelines/2005Ad-ID.htmAd-ID:

About Advertising Digital IdentificationAdvertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities.Developed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA), Ad-ID uses the TV standard, ISCI® commercial coding system as the foundation and replaces all other methods used to identify advertising assets



Serve as the Backbone, the Standard for Important Industry Initiatives Technology has and continues to change the media landscape. Addressable communications, "on-demand" and interactive advertising, electronic media buying, selling and invoicing (ebiz for media), and real-time media verification are some of the emerging processes that require a digital ad identifier for the digital interchange of information. At the step in media transactions when schedules are inserted, Ad-ID will be the digital ad identifier. Information technology is also changing advertiser and agency workflow processes. Interconnectivity requires a common language for machines to communicate with one another, and Ad-ID provides the standard for ad identification. Systems and environments need Ad-ID to avoid conflicts that could result from system specific identifiers.

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